For the seven years of its existence, the Czech online store Rohlik.cz has made life significantly easier for Czech customers. It has helped them with their shopping since the very beginning of the pandemic and has had a major impact on their consumer behaviour. Tomáš Čupr, the founder, has succeeded in expanding to Hungary and Austria. And now, with a record start-up investment, the firm is knocking on the door of other European markets. We are very glad to be part of this success story as the firm’s legal and tax advisers.
Some one has inspirational ideas. Someone knows how to put them into practice. And Tomáš Čupr can do both. Already with the online platform Slevomat, offering discounts for mass purchases, and the food delivery platform Dáme jídlo, Tomáš Čupr proved that he knows how to uncover the current as well as future needs of customers and, more importantly, that he can implement them and bring them to a successful end. And he has achieved the same for the third time with the Rohlík brand.
“I met Tomáš Čupr at a time when he had already completed two successful projects and was looking for a law firm that would help him develop his business further. As a market leader, we at HAVEL & PARTNERS were able to offer him not only excellent and comprehensive advice, but also our many years of business experience. It was due to these added values why we have become Rohlík’s long-term strategic partner,” said Václav Audes, the firm’s partner.
We provide Rohlík with comprehensive advice on all complex transactions and investments, including those with an international aspect. Our experts helped the company expand to Hungary and Austria. Our work also includes a daily agenda in the areas of labour law, finance and trade, which we take care of in cooperation with Rohlík’s legal department.
“As part of our expansion, we need to rely on professionals who understand their line of business, and HAVEL & PARTNERS is the right partner for us,” said Tomáš Čupr, founder and CEO of the Rohlík Group.
Rohlík is a leading IT-driven firm. With its data- and software-based approach, the Rohlík Group has become the fastest growing online grocery store in Europe. It currently has over 750,000 customers and the firm’s turnover exceeded €300 million last year. The company delivers groceries in most major Czech cities and their vicinity, and plans to operate in all cities with more than 30,000 inhabitants in the future. And it is precisely the vision and plans of Tomáš Čupr that drive Rohlík even further. Very often he looks at the company from the perspective of the next 3 to 5 years and adapts his decisions accordingly.
Tomáš Čupr
It was also thanks to this why the company managed to attract major foreign investors, including the French fund Partech, the renowned fund Index Ventures and the European Bank for Reconstruction and Development. The investors sent CZK 5 billion to Rohlík, and we participated in this largest start-up investment in Czech history as a legal advisor representing Rohlik.cz. “With the funding, we will be able to accelerate our growth and continue investing in our technology and improving our services,” said Mr Čupr.
"As with his previous projects, Tomáš and his Rohlík managed to bring something completely new to the market, make our lives better, and without knowing it at that time, make his service a part of the critical infrastructure during the pandemic. This is what has turned Rohlík into a strong and very popular brand today, and there is every indication that its success story will continue with even more success. We look forward to further collaboration,” added Václav Audes.
