NUTREND is a great example of how a Czech family business can conquer the world. In the more than a quarter of a century of its existence, it has become the market leader in nutritional supplements for the world’s best athletes and people with an active lifestyle. This company based in Olomouc has been our client for eight years.
Our collaboration began in 2013, after more than four years of getting to know the firm’s owner Richard Zedník. Since then, NUTREND has grown a lot and has become a synonym for success and continuous growth. With its cutting-edge technologies and dedicated laboratories, including a development centre, the company has control over the entire production process from raw material mixing to final product design, literally as a one-stop shop. Their products are popular with Olympic champions, world champions and world athletes. And we swear by them, too, and not just in sports. For many years, we have had them in our office meeting rooms as a quick source of energy during challenging meetings. We also offer them to our clients and business partners at golf tournaments we organise, or at cycling and other sporting events.
For many years, our firm has taken care of the trademarks of the NUTREND brand and its individual products that are exported to 60 countries around the world. We also prepare contracts for NUTREND and provide it with other legal advice, including in the time of the pandemic. “I highly value this time-tested business partnership. I contact HAVEL & PARTNERS with confidence for any legal issues we need to address in connection with the development of our firm,” said Martina Zedníková, the company’s founder and co-owner. “We are growing together and NUTREND is one of my dearest clients ever. This is how I imagine putting our motto “Connected through success” into practice,” added partner Ivan Rámeš.
And we also help together. As part of our pro bono activities, we have participated in the activities of the firm’s founder, who has long worked with the “Zastavme utrpení” association that cares for ill-treated animals. "My great thanks to HAVEL & PARTNERS for the time and effort it devotes to supporting and saving animals and the necessary changes in laws,” said Martina Zedníková.
